In 2006, Archie Hill, a recording and performing rap artist was first approached by a friend and member of the Sierra Club who challenged him to write a rap song about saving the environment, while still making it sound cool enough for kids to actually enjoy! Jumping at the challenge, Archie created his first environmental rap song entitled “Think Green”. Our team, then went on to attend several Earth Day events, and because of all the positive feedback, we decided to go green with the hip hop style of music.

 

"I saw so many kids at these events and it dawned on me...The kids are the future, so why not send the message of environmental awareness to them as early as possible?"

 

- Archie Hill 

 

With Rap/Hip Hop being such a huge part of youth culture today and used in all forms of advertisement and media - we figured it would be the ideal format to relay the message of saving our environment to the hearts and minds of our youth!

 

3rd Rock Hip Hop was invited to perform “Think Green” at an Earth Day event in Hermosa Beach, California with The Mayor and other Hermosa residents in attendance; receiving a wonderful ovation from what might be considered a very non-rap audience. This performance led to many other performances at a number of elementary schools in Manhattan Beach and throughout the LA area. "The response from the kids, staff, and parents inspired us to write other green raps such as, “Pick it Up”, the recycling song and “Waste Not Want Not”, the conservation song, to name a few".

 

This is where the concept of 3rd Rock Hip Hop was born!